Effective Date: February 11, 2026
This Privacy Policy explains how we (“Butter Your Bum Skincare,” “we,” “us,” or “our”) collect, use, disclose, and protect your information when you visit or make a purchase from our website (the “Site”).

By using the Site, you agree to the practices described in this Privacy Policy.

1) Information We Collect

A) Information you provide to us

We may collect information you choose to provide, such as:

• Contact details: name, email address, phone number, shipping/billing address
• Order details: items purchased, order history, delivery instructions
• Account details (if applicable): username, password
• Messages & support: inquiries, reviews, survey responses, messages you send us
   

B) Information collected automatically

When you use the Site, we may automatically collect:

• Device & usage data: IP address, browser type, device type, operating system
• Site activity: pages viewed, links clicked, time spent, referring/exit pages
• Approximate location: inferred from your IP address
   

C) Cookies and similar technologies

We may use cookies, pixels, and similar tracking technologies to:

• keep the Site working properly,
• remember your preferences,
• understand Site traffic and performance.
• support marketing/advertising (if used).
   

You can control cookies through your browser settings. Disabling cookies may affect how the Site functions.

2) How We Use Your Information

We use information we collect to:

• Process orders (payment, shipping, returns, customer service)
• Communicate with you (order updates, responses to inquiries)
• Improve the Site (analytics, troubleshooting, product/service improvements)
• Prevent fraud and abuse and maintain Site security
• Marketing (optional): send promotions/newsletters if you opt in (you can unsubscribe anytime)
   

3) How We Share Your Information

We may share your information with trusted third parties only as needed to operate our business, such as:

• Payment processors to process transactions
• Shipping carriers to deliver orders
• Website hosting and e-commerce tools to run the Site
• Analytics providers to understand traffic and improve performance
• Marketing/email platforms (only if you subscribe or you’ve opted in)
   

We may also disclose information:

• to comply with laws, legal requests, or protect rights/safety, and
• in connection with a business transfer (e.g., merger, acquisition), where legally permitted.
   

We do not sell your personal information in the ordinary sense of selling customer data for money.

4) Advertising and Analytics (If Used)

If we use advertising or analytics tools, they may collect information via cookies or pixels to help measure and improve marketing. Depending on your location, you may have rights to opt out of certain tracking-based advertising.

5) Email & Text Marketing

If you opt in to marketing emails (or texts, if offered), we may send you updates and promotions.
You can unsubscribe at any time by using the link in the message or contacting us.

6) Your Choices and Rights

Depending on where you live, you may have rights to:

• Access the personal information we have about you 
• Correct inaccurate information
• Delete certain information
• Opt out of marketing communications
• Limit certain processing in some circumstances
   

To make a request, contact us using the information in Section 11.

7) Data Retention

We keep personal information only as long as necessary to:

• fulfill orders and provide services,
• comply with legal and accounting requirements,
• resolve disputes, and
• enforce agreements.
   

8) Security

We use reasonable administrative, technical, and physical safeguards to protect your information. However, no system is 100% secure, so we cannot guarantee absolute security.

9) Children’s Privacy

Our Site is not intended for children under 13 (or under 16 in certain locations). We do not knowingly collect personal information from children. If you believe a child provided personal information, contact us and we’ll work to delete it.

10) International Visitors

If you access the Site from outside the United States, your information may be processed and stored in countries where data protection laws may differ from your jurisdiction.

11) Contact Us

If you have questions or requests regarding this Privacy Policy, contact us:

Butter Your Bum Skincare
Email: admin@butteryourbumskincare.com
Mailing Address: Camden, NY

12) Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated February 11, 2026.